Purple feels creative, luxurious and a little mysterious. It is popular with SaaS products, design tools, beauty brands and anything that wants to stand out from the usual blue.
Using purple in web design
- Violet and indigo shades make strong primary colors that still pass contrast with white text.
- Purple-to-blue or purple-to-pink gradients are a common choice for modern hero sections.
- Lavender tints work as soft backgrounds behind dark purple text.
About this page
The colors above are grouped automatically by hue, saturation and lightness. Click any swatch to copy its HEX code, or open Details to convert it to RGB, HSL, HSV and CMYK in the color picker. To build a full scale from one of these colors, use the tints & shades generator, and check text colors with the contrast checker.